The latest 2026 Brand Finance Report lists Mang Inasal as the strongest Quick Service Restaurant Brand, with a 28% increase in its brand value. It has garnered a Brand Strength Indez score of 95.2/100 and an upgrade in its brand strength rating from AAA to AAA+. The significant jump makes Mang Inasal one of the biggest movers in this year's report, sustaining its business performance amid inflationary pressures and evolving consumer habits.
Overall, Mang Inasal placed second among the nation's strongest brands where retail, restaurant and food brands have taken the lead, according to Brand Finance.
"Even amid economic pressures, Filipinos continue to look for brands that deliver both satisfaction and sulit value," said Mike Castro, President of Mang Inasal. "That has remained one of Mang Inasal's strongest diffentiators." He also attributed the brand's momentum to its ability to reman relevant to what Filipinos value most: great-tasting food, strong value for money and a dining experience that feels familiar and joyful.
Aside from being the country's Grill Expert, Mang Inasal has strengthened its position through its signature offerings that includes- Chicken Inasal, Pork BBQ and Extra Creamy Halo-Halo alongside the Unli-Saya Meals.
Apart of its mouthwatering menu, the brand has also built cultural relevance through digital engagement and community-driven campaigns. From creator collaborations and live streams to social media content driven by real customer experience, making the brand experience a part of conversations.
"Our goal is not just to go viral but to remain culturally relevant and meaningfully connected to Filipinos across platforms and generations," added Castro. "Beyond food, our teams understand they help create everyday joyful moments for customers."
The brand is looking forward to expand its presence across the country and also explores the idea of offering breakfast and merienda.
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