TCL and Arsenal has recently announced that it is expanding its partnership into a multi-year global agreement. They began their partnership in 2023 as regional partners focused on the UK, Middle East and Africa, and now become Arsenal's Official Global Consumer Electronics Partner.
The partnership builds on two years of impactful content and engagement with supporters, aligned to the brands' shared values of progress, innovation and excellence.
Following on from the Inspire Greatness activation, supporters can expect further storytelling through the partnership, including men's first team player and newly appointed TCL ambassador- Bukayo Saka, as well as with our UEFA Women's Champions League winning women's team as the partnership encompasses both men's and women's first teams.
Arsenal's flagship matchday show, Live from N5 will also see TCL products integration, further connecting and engaging with the club's global supporter-base.
Arsenal's men's first team will travel to Singapore and Hong Kong for their pre-season tour this summer, the latter being home to TCL's global HQ- allowing the club to engage and activate with supporters, bringing unique experiences and content to local markets.
"We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together," said Juliet Slot, CCO at Arsenal.
On the other hand, Peter Chen, TCL CEO said, "We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation and passion.
Highlights of the partnership to date include:
- Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.
- ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.
- A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
- Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.
- Last year Invincibles defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.
Klook.com
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