SM Supermalls, HOPE, and the Department of Education recently launched Generation HOPE- a collaborative campaign that transforms everyday consumer purchases into tangible support for Filipino students by helping build classrooms across the country.
The launch was held last May 26, 2025 at the Samsung Hall in SM Aura. It brought together other like-minded brands that includes SM Supermalls, BDO, Aivee, Carmen's Best, Grab, Penshoppe and Sunnies.
These brands formed an allegiance with the same goal of bridging the country's classroom gap.
Aside from SM Foundation's long-standing efforts- having built 110 school buildings with 374 classrooms- SM Supermalls is further extending its commitment to education by supporting Generation HOPE's Build A Classroom Project, which aims to construct 10 new public school classrooms, funded in part through the sale of specially branded SM Bottle Water. Every purchase directly contributes to the classroom fund- empowering customers to be part of a nationwide solution.
"At SM, we believe that investing in education is investing in the future," said Steven Tan, President of SM Supermalls. "Through this partnership, we hope to empower the next generation of Filipino students by creating safe, inclusive spaces where they can learn to grow and thrive."
"We are grateful to our partners for joining us inn turning everyday actions- like buying bottled water- into lasting change," said Nanette Medved-Po, Founder of HOPE.
"Generation Hope is a reflection of our commitment to make quality education accessible to all," said Sonny Angara, Department of Education Secretary.
The partnership also aligns with SM Cares' advocacy for children and youth empowerment, and invites every Filipino to make a difference, one bottle at a time.
Every bottle makes a difference- by choosing SM Bottled Water, customers directly contribute to building much-needed classrooms for Filipino students across the country. Start making an impact today by picking a bottle at any SM mall and be part of the movement that empowers education, one sip at a time.
0 comments:
Post a Comment