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Friday, May 31, 2024

EastWest Bank's Magenta Race Advocates for Breast Cancer Awareness

EastWest Bank held the second Magenta Race, an event dedicated to raising awareness and funds for breast cancer advocacy in the Philippines. 

Building upon the triumph of the first Magenta Race in 2023, it proved that EastWest Bank's dedication to social responsibility is not just a single run but a continuous commitment. This year's event saw 145 individuals participating in the run/cycle, resulting in a total donation of P196,991 to the Philippine Foundation for Breast Care Inc. (Kasuso Foundation). 

The success of the Magenta Race extends far beyond philanthropy, earning recognition from The Digital Banker Global Retail Banking Innovation Awards 2023 as the Best CRS Initiative. This demonstrates EastWest Bank's commitment to working together to address pressing societal challenges. 

Breast Cancer remains a pervasive health concern, particularly among Filipino women, highlighting the continued relevance and urgency of initiatives like the Magenta Race. With over 60% female employees, EastWest Bank remains committed to promoting breast health awareness and early detection, championing initiatives that empower women and communities across the nation.


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