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Tuesday, July 28, 2020

Making a Comeback Post-COVID

                                                                   by Jasper Ong

It is a testament to the resilience of Filipinos to find opportunity in adversity. Consumption shift has been evident in the past months since the quarantine period started, with more Filipinos finding ways to create an economic activity to adjust to the conditions dictated by the pandemic. From this and the current consumer behavior, we have learned the following to help our businesses thrive post-COVID.

From small households selling home-cooked meals through Facebook and big companies establishing their own online shopping sites, businesses have turned to e-commerce to reach customers. At Hanabishi, we quickly put a system in place once the quarantine period began. In less than two months, our e-commerce facility was up and running through our website, www.myhanabishi.com We also provide our customers the option to have their orders delivered or picked up at our warehouse. 
Our business may not be directly about health and safety, but we were able to adjust to the new normal by relying on our strengths and capabilities.

We noticed that more households are making their homes the center of their lives, that they are finding ways to make their lives comfortable. They have started to pursue their passion for the arts, baking, cooking, among others to make their lives less stress-free and more comfortable. Having the best home experience became their goal.

When we learned that interest in baking products has increased, we knew that our baking equipment will be in demand so we made sure that they would be readily available through our website. The same thing goes for our cooking equipment when we noticed how Filipinos have started to bring the Samgyupsal experience to their homes.

We considered all these in reviewing our operating model. We relied on our strength as an appliance manufacturer and boosted our capability to supply what the market demands. 

Cutting costs, securing liquidity, and adjusting production have helped us maintain our operations during this period. Conserving resources can help businesses last longer.

Reinventing value chains must also be considered as the pandemic has greatly disrupted the supply chain of global trade. Businesses must learn to streamline their non-core assets and activities.

Creating a Recovery Plan

Once consumer confidence returns, we must be ready to respond. Have recovery plan that should be able to address what happens in the pandemic. Re-engineer your business to provide clarity and genuine stability amid the chaos and take time to improve the skills of your people. Our managers should be able  to envision our objective. To do this, we business owners must provide them with the necessary knowledge and confidence to further their execution skills. 

Recognizing That Recovery Will Be Gradual

There's no quick-fix solution to the challenges that businesses face today. As the world adapts to the changes brought about by the pandemic, businesses should be mindful of consumer sentiment. 

We have learned from past crises that it takes months and years to return to what we deem as the normal way of doing things. Recovery from the 2003 SARS pandemic, the 9/11 attacks, the 2008 financial crises took some time, and we can expect the same thing with the COVID situation.

More importantly, we have learned from these crises that we will eventually recover. Getting there may take some time, but we will get there. Our resilience and faith in our abilities and in one another will see us through.


Jasper Ong is the presidet of Hanabishi, one of the country's leading appliance brands.

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