Manulife Philippines Wins Top Honors for GoalReady Social Media Initiative and Talent Acquisition Efforts

Insurer earns Social Media Initiative of the Year and Excellence in Talent Acquisition, with finalist nods across Marketing, Human Resources, and Public Relations.

Manulife Philippines, the local arm of leading international financial services firm Manulife, has been recognized by two leading industry award programs for excellence in customer engagement and talent management, earning Social Media Initiative of the Year at the Insurance Asia Awards 2026 for the digital campaign supporting its GoalReady savings and protection solution, and Excellence in Talent Acquisition at the HR Excellence Awards 2026. These awards affirm Manulife’s commitment to helping Filipinos reach their financial goals in an accessible way, while building a workplace where talent thrives.

The Insurance Asia Awards celebrate innovation and outstanding achievements across the region's insurance industry. Manulife Philippines received the Social Media Initiative of the Year award for the campaign supporting GoalReady, a customizable life insurance solution designed to help Filipinos save for milestones such as education, retirement, and business goals. Through creative, targeted content across digital and social media platforms, the campaign linked financial planning to customers' aspirations and encouraged more meaningful conversations around long-term financial security.

"For many Filipinos, social media is where they discover ideas and seek inspiration that can help them make important decisions. We designed the GoalReady campaign to meet people in those everyday moments with content that connected financial planning to the goals that matter most to them, whether that's building a secure future for their family, funding a child's education, or growing a business," said Joy Concepcion, Chief Marketing Officer, Manulife Philippines. "To be recognized for making financial planning more relatable and accessible is a proud moment for our team."

GoalReady was also named a finalist for Excellence in Digital Marketing at the Marketing Excellence Awards 2026.

At the HR Excellence Awards 2026, Manulife Philippines was honored for its efforts to strengthen recruitment practices and candidate experience. The company won Excellence in Talent Acquisition for building stronger in-house recruitment capabilities, improving hiring manager effectiveness, and creating a more consistent and engaging hiring journey.

"Our people are at the heart of how we serve our customers and deliver on our purpose of making decisions easier and lives better," said Ardhi Siregar, Chief People Officer, Manulife Philippines. "This award reflects our commitment to attracting exceptional talent and offering transparent, inclusive, and meaningful candidate experience.  We will continue to strengthen our talent practices so we can build a workplace where colleagues can grow, thrive, and do their best work."

Beyond these wins, Manulife Philippines was also recognized as a finalist in several prestigious industry award programs:

-             HR Excellence Awards 2026: Finalist for Excellence in Leadership Development for its EDGE Leadership Series.

-             Marketing Excellence Awards 2026: The Global Performance Marketing Shared Services team was named a finalist for Marketing Team of the Year, and Rudilor Rodrigo was shortlisted for Marketing Leader of the Year.

-             PR Awards 2026: Finalist for Best Insights-Driven Public Relations for its thought leadership initiatives anchored on Filipinos' views on longevity.

Together, these honors reflect Manulife Philippines' focus on combining customer insight, innovation, and people excellence to create meaningful impact—understanding Filipinos’ evolving needs, delivering relevant customer solutions, and building a culture where colleagues succeed.