Husband and wife celebrity, Erwan Heussaff and Anne Curtis, encourages Filipinos to invest in their health and well-being by making the right choices. The pair has also collaborated with Manulife Philippines and come up with a new video campaign. The video is in line with Manulife's commitment to longevity, and reflect an evolving mindset that shifts focus from adding years to life, to improving the quality of those years through life balance, and intentional choices that lead to sustainable habits.
The video was unveiled during the launch of Manulife Philippines ManulifeMOVE, a holistic health program that brings together the relevant proposition, services, products and partners to improve customer's well-being at every stage.
"When I say the word, 'health,' I often think of movement. But lately, I've been thinking about something deeper," said Curtis in the video. "At the launch of ManulifeMOVE, I realized this shift: for Filipinos, health is no longer just about adding years to your life. It's about adding quality to those years." She also added that this mindset mirrors insights from Manulife's Asia Care Survey, which showed that more Filipinos are seeking life balance, wellness and intention in their everyday lives.
"MOVE is all about helping us make small, conscious choices that add up to a better life," continued Curtis. "Little things like eating lighter meals, going on walks and prioritizing your mental health, can go a long way to finding everyday balance."
For Heussaff, focused on heart health and impact of daily habits are importance, especially around food and movement, on long-term basis. "Heart disease is the top illness Filipinos are most worried about according to a recent Manulife's Asia Care Survey. We all have a relative who had heart disease. We all know someone who struggles with diabetes. We see why. We know the risks, but the part that no one wants to hear is that we actually have a choice to make a difference."
He emphasized usual behaviors that lead to heart health problems such as overconsumption of salt and processed food, and not eating enough fruits and vegetables. He noted that to achieve a healthy lifestyle, consistency matters more than perfection. "There's nothing wrong with enjoying food or indulging, but daily choices matter. Small and consistent actions like socializing and even just going for a walk compound and go a long way to improving heart health and overall well-being. You or your loved ones don't have to be part of statistics."
"Even small, consistent moves can make a meaningful difference to how we live, and how well we live over time," said Sonali Verma, Manulife Philippines CMO. "ManulifeMOVE is designed to help Filipinos build healthier habits through movement and everyday choices that support better physical, mental and financial well-being across life stages. As more people seek balance and well-being, we want to make it easier to take practical steps that strengthen physical health, mental resilience and financial security. It's how we're enabling Filipinos to live better for longer."
This initiative builds on Manulife's refreshed strategy, advancing its strategic priority of empowering customers' health, wealth and longevity and aligns to the recently launched Manulife Longevity Institue, a global platform to drive action that helps people live longer, healthier and more financially secure lives by 2030.
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