The search is on for The 2026 LG Ambassador Challenge.
LG Electronics Philippines is calling on changemakers, community leaders and organizations across the country to participate in the 2026 LG Ambassador Challenge, inviting project proposals that aim to uplift a new underserved community, with a particular focus on medical aid and community healthcare.
The LG Ambassador Challenge is the CSR initiative of LG Electronics Philippines which was launched in 2022, in partnership with Korea Friends of Hope International (KFHI). Through the program, LG provides funding support to individuals and local organizations that propose sustainable, community-driven solutions to pressing social challenges.
Aligned with LG's global philosophy of 'Life's Good,' the initiative seeks to empower communities by encouraging residents to take an active role in identifying local needs and implementing innovative, practical solutions that improve quality of life and create long-term positive impact.
"Through the LG Ambassador Challenge, we are able to work closely with communities and partners to support initiatives that create real and sustainable change," said Nakhyun Seong, LG Electronics Philippines Managing Director. "By empowering individuals and organizations with resources and support, we hope to help build better lives and stronger communities, in line with LG's commitment to innovation and social responsibility."
For its 2026 edition, the LG Ambassador Challenge will accept entries and conduct project selection from February 10 to 28, 2026. This year, LG Electronics Philippines is specifically looking for proposals that address medical aid and healthcare needs in underserved communities, while demonstrating sustainability, strong community involvement and the potential for lasting impact.
Here are some of the initiatives supported by the LG Ambassador Challenge:
2025- Programa para sa Alagang Ina at Sanggol, a maternal and child health initiative. Through this program, healthcare services in Brgy. Tres Cruses, Tanza, Cavite have been expanded and made more reliable, allowing the center to now accommodate up to 10 patients daily- double the capacity of the previous half-day setup.
2024- Life's Good Library On the Go project in Nagcarlan, Laguna. A mobile library project designed to deliver books and educational materials to children in underserved areas, promoting a passion for reading and engaging learning experiences.
2023- Life is Good, When Life Has Light (solar streetlights installation in Calauan, Laguna), Flowing Water for Growing Future (improving access to clean water in Lawaguin, Laguna), and Paliparan Community Livelihood.
2022- (Inaugural) Winners- Ride for Hope by Bahay Aruga in Manila, which provided an ambulance for pediatric cancer patients, and Roof for Siargao by Red Charity Gala, which supported post-disaster recovery efforts.
LG Electronics Philippines encourages organizations, advocates and community leaders with innovative and sustainable ideas for medical aid and community healthcare to take part in the 2026 LG Ambassador Challenge and help deliver meaningful solutions that improve lives and strengthen communities.
You can download the Entry Form here: 2026 LG Ambassador Challenge. Or email: mktg.pg@lge.com for more details.
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