The Philippine advertising landscape has continuously been evolving and with this, Panata Awards 2025 returns with renewed vigor to honor brands, campaigns and individuals that embody creativity and purpose. On its 16th year, the Panata Awards highlights those who exemplify 'The PANA Vow'- a bold commitment to honesty, consumer-centric marketing, cultural relevance and ethical brand building.
The Philippine Association of National Advertisers (PANA) thru the Panata Awards 2025 aims to champion brand brilliance with a purpose. With the theme- 'Vow to Wow,' it's a rallying call to celebrate the brands and leaders who inspire, balance creativity with commercial insight and contribute to society with integrity.
PANA has been a cornerstone in the Philippine marketing communications landscape since 1958. The organization champions responsible brand building through progressive learning, strategic industry dialogue and self-regulation. With over 290 member companies, from multi-nationals to SMEs, it provides a powerful voice for the marketing and advertising community. This year, PANA redefines the 4Ps of Marketing to Purpose, Passion, Performance and Progress, calling to unite a multi-stakeholder industry towards business results-driven creativity.
The Panata Awards 2025 is led by Chairperson Chrissy Roa, 2025 PANA President (Ayala Land Inc.); and Committee Members: Emm Ordinanza, 2025 PANA P.R.O. (Nestle Philippines); Bea Ballesca-Martinez, 2025 PANA Head of Comms (Century Pacific Food Inc.); Bobby Simborio, PANA Executive Director; and Aileen Lucero, PANA Project Director.
"The Panata Awards has always been more than recognition- it is about upholding a commitment," said Chrissy Roa. "As we celebrate our 16th year, we remain steadfast in strengthening collaboration among industry leaders and championing innovation through creative business solutions that adapt to our ever-changing market. Every campaign begins with a vow, and every win comes from that pledge to wow. Ito ang aming Panata."
In partnership with IdeasXMachina (IXM), the award-winning creative agency behind the refreshed branding and thematic direction personally led by its Chairman and Founder- Third Domingo, PANA promises a future-forward celebration of marketing and advertising excellence.
This year’s Panata introduces an expanded awards architecture that recognizes performance across five major pillars:
- Campaign Categories: Celebrating holistic campaigns that balance creativity, execution, insight, and results. Entries that stand out feature innovation, cultural relevance, and compelling storytelling aligned with business goals.
- People Categories: Recognizing the industry’s best talent—from copywriters and creative leads to strategy specialists and brand builders. Key awards include Creative Leader of the Year, Young Brand Builder of the Year, and National Advertiser of the Year.
- Industry Categories: Honoring agency partners who go above and beyond in collaboration and innovation. Awards include Creative Agency Partner of the Year, Media Agency Partner of the Year, and more.
- Sponsored Awards: Presented in partnership with platforms like Google/YouTube, this category highlights digital-native, platform-optimized campaigns that spark real action and emotion.
- People’s Choice Awards: The only category decided entirely by the public, with categories like Favorite Campaign, Favorite Brand, and Favorite Celebrity Endorser of 2025—measuring brand love and cultural relevance.
In total, 62 subcategories across these five segments ensure a broad and inclusive celebration of excellence in Philippine marketing.
Whether you're a seasoned creative, an emerging brand builder, or a team with a breakthrough idea, the Panata Awards 2025 invites you to step into the spotlight. Don’t miss your chance to share your most inspiring work with the country’s premier community of marketers.
Early Bird Submission: Until August 29, 2025
Regular Deadline: September 12, 2025
Final Deadline: September 26, 2025
Late Submissions Close: October 3, 2025
Shortlist Reveal: October 17, 2025
Judging Week: October 20–24, 2025
Awards Night: November 14, 2025
PANA continues to shape the future of marketing in the Philippines through flagship initiatives to reinforce PANA’s commitment to elevating the practice of brand building in the country—PANA Brand Academy (with AIM), a four-part seminar series designed to empower junior marketers, offering both certification and a pathway to postgraduate study; Brand Masters Collab, high-level learning from international thought leaders, bridging local expertise with global trends; and Monthly General Membership Meetings, insight-rich discussions held every last Thursday of the month, featuring timely themes and industry trailblazers.
The Panata Awards 2025 is a testament to PANA’s vision of building brands responsibly and creatively. It celebrates those who choose to lead with vision, communicate with purpose, and create campaigns that matter. Get ready to witness the best of the best advertising showcases, unfolding on November 14, 2025 at the Fairmont Hotel in Makati.
For full details on categories, criteria, and submissions, visit www.pana.com.ph or follow @PhilippineAssociationofNationalAdvertisers on social media.
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