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Tuesday, November 26, 2024

Pru Life UK Achieves NBAPE in Q3 2024

Pru Like UK received New Business Annual Premium Equivalent (NBAPE) for 3QR 2024 and also ranked first in the Total Premium Income from variable life insurance products.


The Insurance Commission (IC) reported taht Pru Life UK achieved a total NBAPE of P6.9B and a Total Premium Income from variable life insurance products of P33.9B as of September 30, 2024. With this strong market presence and industry leadership, the company continues to innovate and provide customer-focused insurance solutions. 

The NBAPE serves as the universally accepted performance metric for evaluating sales within the life insurance industry in the Philippines and it is essential for stakeholders.

"As we continue to lead the industry, we strengthen our commitment as the most trusted partner and protector of Filipino families. This is a fitting achievement as we celebrate 28 years of serving our customers with integrity and dedication," said Francis Ortega, CFO at Pru Life UK.

Pru Life UK was also given the country's first Takaful (Islamic insurance) license. This breakthrough is set to advance financial inclusion especially for the over 7M Muslim Filipinos and support the government's efforts to promote and develop Islamic finance.

Pru Life UK also introduced its latest investment-linked insurance product, PRUMillion Flex. This limited-time offer allows clients to pay premium over just 2 years through various payment modes, giving them flexibility to manage their finances more effectively. 

The company also continues to solidify its reputation as a trusted insurance provider for more than 1.9M Filipinos through its over 39,000 digitally empowered advisors, innovative products, and tech-focused approach to enhancing customer experiences and promoting financial lteracy. 

With these developments, Pru Life UK remains steadfast in its commitment to providing Filipinos with solutions in achieving their financial goals and securing their futures. 





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