The growth of e-commerce and the effect of the Covid-19 pandemic has resulted in a significant uptick in the demand for online grocery delivery services. And with it comes the emergence of a new player that is changing the landscape of grocery shopping and retail commerce and we know it as- dark stores.
"Dark" stores are generally warehouses used to store products and items that will cater specifically to online grocery shopping. And leading this space is the Asia Pacific and the Philippines in particular is pandamart, powered by foodpanda.
"When we first brought pandamart to the Philippines in 2020, we changed the rules of e-grocery shopping in the country. Two years later, we continue to be a leader in the industry as the biggest online grocery shopping platform with more than 40 warehouses all over the country," said Karan Bhaskar, Director of foodpanda's New Verticals. "What separates us and makes us unique is not just we are the first and the biggest-- we also have control over the entire ecosystem. We have our own warehouses where we curate, store and pick inventory. In addition, the grocery platform is ours and we are also the ones who do the delivery."
Most of pandamart's warehouses are located in major cities in the Metro, as well as Bagio, Cebum and Davao.
"In pandamart, what the customers see on the app is the actual inventory because we have a real-time overview of the stock-keeping units (SKUs) in our warehouses,' added Karan.
Offering a one-stop shop for all food and essential needs, pandamart continues to dominate the grocery delivery scene with over 5,000+ daily essentials such as groceries, fresh produce, household items, beauty products, and more where you can have everything delivered in less than an hour after ordering.
Available in the foodpanda app under the 'pandamart' tab, online shoppers can browse for items and products. Afterwards, a designated person or what they call as 'pickers' will get the items you selected. The order will then be received by your assigned Ka-Panda rider which will be delivered to your doorstep in as fast as 25 minutes.
"Despite quick commerce being seen as mainly to fulfill consumers' impulse needs like snacks, it's interesting to see that there are orders like the ones you usually buy in physical retail stores such as fruits, vegetables, meat and baby/child and pantry essentials, among others," according to Karan.
Currently, pandamart houses hundreds of brands ranging from big names in the industry to small and medium enterprises. Some of their partners include leading brands from Unilever, Procter & Gamble, Coca-Cola, and Universal Robina Corporation (URC). On the other hand, pandamart has also tapped into Micro, Small, and Medium Enterprises (MSMEs).
"Some of the MSMEs that we have partnered with offer the not-so-typical grocery items that you would get from an e-grocery platform. Those shops include Blooms Artisan where you can get beautifully curated dried flowers and Best Fresh for fresh fruits and vegetables," said Karan. "Being able to house both big-time companies and MSMEs in the app allows us to provide a variety of choices that would fit whatever it is our shoppers are looking for. In the end, it is ultimately the Filipino shopper who would win with a choice that is tailor fit for their preference. We have also seen how assisting MSMEs can help them gain more exposure in our app so one of our goals moving forward is to partner with local jewels in the months ahead."
As the demand for safe and convenient access to groceries grew, they have also seen an increase in the usage of pandamart especially during the heightened pandemic restrictions. "We now get 5x as many customers compared to when we started back in October 2020. What's also noteworthy is that even with the easing of restrictions, consumers continue to believe in the benefits of groceries being delivered in the safety and convenience of their homes."
The industry has more room for growth and foodpanda is looking forward to expand to include more warehouses in other locations across the country.
"We are seeming more and more consumers switching to online means for their grocery shopping. So yes, we would continue to work towards improving our offering in the efforts to make this a sustainable and rewarding experience for our consumers in the coming months," concluded Karan.
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