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Monday, March 29, 2021

GCash Forest "Virtual to Actual" Tree-Planting in the Visayas

Gcash partnered with the Ramon Aboitiz Foundation Inc. (RAFI) to help protect the forest lands in the Visayas through GCash Forest.

Gcash Forest began in 2018 with the aim to help protect forest lands has since then drawn the attention of users to environmental issues facing the country, while promoting digital transactions through the mobile wallet app.

GCash and RAFI are both committed to supporting sustainable development in a balanced and integrated manner, with climate change as a primary concern since it affects the entire world and has a direct impact on the environment and biodiversity.

The partnership with RAFI will support environmentally conscious and civic-minded communities genuinely concerned for the environment. RAFI, through its One to Tree Program Unit which encourages communities to help protect and rehabilitate the environment, is involved in establishing native tree nurseries and tree plantations in the Province of Cebu.

"RAFI is committed to our environmental thrust of 'greening' the Philippines through this partnership. The use of green technology is the way to go in supporting the country's environmental sustainability efforts, one tree at a time, through our program and we are proud to partner with GCash in this GCash GForest campaign," said Riella Mae Guiogio, President and CEO of RAFI.

"We are happy to welcome RAFI as our distinguished partner for GCash Forest. This is a very important partnership as it helps us act on the eminent environmental concerns of deforestation. With the help of RAFI and our GCash Forest supporters, we aim to continue utilizing the technology to promote reforestation of vital forest lands in the Visayas and in critical areas across the Philippines as well," said Marth Sazon, President and CEO of Gcash.

Through the partnership, Gcash users will be able to earn "green energy" points by doing everyday actions that reduce carbon consumption in the real world. This includes activities like using personal tumblers in partner cafes and opting for reusable utensils when ordering food for delivery.

GCash users also get to participate in the campaign by adopting a tree through earning energy points by frequently using the GCash app for your everyday transactions such as bank transfers, buying load, paying bills, sending money, and by simply walking. Once enough energy points are acquired, users can then select a tree through the app. A myriad of native trees are offered through the app and all users need to do is acquire the needed energy points to be able to pick a tree to adopt.

Forests, which are an integral part of our ecosystem, are crucial in protecting watersheds, regulating water supply and providing natural habitat to a number of species, in order to help mitigate climate change. RAFI has been working hard to make this happen for their adopted forests in the Visayas specifically in the province of Cebu.

Check your GCash GForest now in your GCash app and plant a tree. 


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