Acer remains the #1 consumer and gaming laptop brand in the Philippines amid Covid-19 pandemic according to Growth from Knowledge (GFK) Market Research.
As most businesses stopped or slowed down their operations due to strict quarantine measures imposed in April and May, the Taiwanese multinational hardware and electronics firm continues to hold its top spot despite the growing demand for notebook laptops in the Philippine market as students and workers expected a digital shift in their activities in quarter 3 of 2020.
Acer's dominance in notebooks was unshaken with 32%-unit share brand performance in August. It also recorded the highest sales units in more than a year. Similarly, Acer led value share with 31% of the market and reached the highest brand value seen in 13 months. Based on GFK's research, Acer holds the number 1 position in the notebook laptops market for 14 consecutive years.
On the gaming segment, Acer strengthened its grip of the Gaming notebooks market with a 42%-unit share in August, setting another new record in more than a year. Predator Helios 300 was the bestselling Gaming notebook for Acer. It is consistent in topping the gaming PC market.
Acer Academy Program
In the absence of the Covid-19 vaccine, face to face encounters have been restricted by the Philippine government especially for the Education segment. Demands for mobile computing devices have highly increased due to the distant learning scheme in the country.
Acer Academy is a program designed to provide the educational environment the digital frame work that will enable a way of interaction within the academic situation. It has a dedicated team to work closely with schools and academic units to develop real and innovative IT solutions that accelerate the learning process and set new benchmarks in educational standards. The program is open to all Philippine private and public schools, colleges, and universities.
Aside from Acer Academy, Acer's education-driven programs during the crisis include product discounts thru Acer Academy Faculty Student Purchase Program and Learn from Home Campaign, product bundle in partnership with Smart for a Department of Education (DepEd) compliant online learning setup, and Acer Intel Scholar program wherein they offer free laptops to scholars.
Corporate Initiative
Acer continued operations to serve essential and frontline industries such as in healthcare, banks, telecommunications, and business process outsourcing (BPOs) even during the lockdown. The increase in the demand from the enterprise market for laptops as work-from-home (WFH) productivity tool during lockdown pushed for more sales of Acer products from the Micro, Small, and Medium Enterprises market.
Acer's Consumer Segment
The surge in gaming as part of the stay-at-home entertainment helped in pushing for sales of Acer's wide range of products. Acer relaunched an enhanced e-commerce website selling its laptops, desktops, projectors, monitors, and accessories.
The laptop brand's social media has also been consistently active with various social media activities especially for Predator helping them establish a solid connection with the gaming community. Predator recently concluded Predacast, a series of online workshops conducted by brand ambassadors such as Alodia & Ashley Gosiengfiao, CongTV & Team Payaman, Ako Si Dogie, TNC Predator Dota 2 Pro Team, ArkAngel Predator PUBG Pro Team, Nexplay Predator, Vlad FX, Kuya Nic & Lupon, WxC, Kang Dupet, Een Mercado, Kuku Palad, Marlon Marcelo, and its newest ambassadress, Ivana Alawi, among other esports key personalities.
Acer also provided relevant promotions during the pandemic including the partnership with Home Credit for up to 18 months installment at 0% interest, and the free foldable work desk bundled with select Acer laptops to aid workers whose income were affected by the pandemic.
Nationwide Presence
Acer has a nationwide presence, making its products available and accessible in brick and mortar stores and online. Other initiatives during the pandemic include e-commerce development and low-touch after-sales service programs such as warranty extension, 24/7 phone/chat support and door-to-door pick-up and delivery service.
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