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Friday, August 28, 2020

Brands and MSMEs Gear Up for Shopee's 9.9 Super Shopping Day

Shopee's signature annual shopping event- 9.9 Super Shopping Day is just around the corner and Brands and MSMEs are all raising the bar when it comes to this event as we are still battling the pandemic and must uphold social distancing efforts. With these in mind, Shopee provides brands and retailers the opportunity to reach more customers and boost their online presence.

Leading brands and MSMEs such as Aukey, Vivo, and Playbookstore have outlined their goals and their plans for the upcoming 9.9 Super Shopping Day.

Aukey is an electronics and mobile tech accessories company. They have stepped up when it comes to logistic coordination and optimized their marketing efforts prior to the Shopee 9.9 Super Shopping Day. "We want to give our customers the best shopping experience with better deals and faster deliveries. It is why we ensure that our inventory can meet the increasing online demand. We also have a dedicated logistics team that keeps track of orders on Shopee, helping us optimize the delivery process so that customers receive their parcels as soon as possible. Along with that, our social media ads will run before the live sale to ensure that our target customers will see our offers during the shopping event," said Janine Mangahas, Brand Manager for Aukey Philippines. "Besides, Shopee offers a wide range of payment options to meet our consumers' differing needs. It's especially vital for brands like us who want to reach more clients and customers who don't have debit or credit cards."

"We believe that our products help customers stay connected with their friends and loved ones, especially during this difficult times. With this, we plan to offer exclusive discounts on selected smartphones on Shopee and vouchers to provide greater cost savings for our consumers," explained Tess Xian, Digital Manager for Vivo Philippines. "We also find the paid search ads on Shopee very useful because it helps customers find what they are looking for more efficiently. Shopee's social features such as Shopee Feed and Stories let us engage our fans more easily on the app, making it easy for our customers to stay up-to-date on our latest updates. Besides this, we can build consumer trust in our product quality and our brand image by posting positive product reviews on Shopee Feed."

Sellers such as @playbookstore are also mapping out their plans for the 9.9 Super Shopping Day. After being on Shopee for three years, Judy Wong, owner of @playbookstore on Shopee, is a veteran in big campaigns like 9.9 Super Shopping Day. "We prepare as early as possible, with our marketing team, designing all our photos and homepage to follow the overall theme of the campaign. During the preparation phase, we worked closely with the Shopee team to set targets, and they always shared with us tips on how to hit those targets, which has been very helpful. Also, we find ShopeePay useful as it makes online shopping more convenient, easy and secure for our consumers and us. With ShopeePay, our consumers can easily make online payments when they purchase from us. They are also able to make these purchases with the ease of mind because ShopeePay follows strict security standards as is supported by strong infrastructure as well as 24h Customers Service teams to respons to customer queries."

"We appreciate the strong support from MSMEs and brand partners for our 9.9 Super Shopping Day. This year's key commitment for 9.9 Super Shopping Day is to supercharge recovery for local MSMEs, sellers, and brands, and Shopee has rolled out a wide range of support measures to help them achieve success with us. We will continue to empower businesses of all sizes to unlock growth opportunities at our signature shopping event and deliver our users' best experience," said Ruoshan Tao, Head of Marketing at Shopee Philippines.

The Shopee 9.9 Super Shopping Day will run from August 19 to September 9, 2020. It will feature exciting promotions like free shipping with P0 minimum spend, daily flash deals for as low as P9, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 90% off on leading brands, win exciting prizes via in-app games and many more.

Download the Shopee app for FREE via the App Store or Google Play.


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