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Friday, June 26, 2020

#SafeHandsAtSM SM Cares & Safeguard Joined Hands for Proper Handwashing

On a normal day, washing our hands means opening the faucet, getting our hands wet, and that's it. But that was during the pre-pandemic days. Our new normal means we need to focus more on health and being more hygienic.

For the #SafeHandsAtSM SM Cares and Safeguard joined hands for this timely campaign that aims to teach people about the proper way of washing hands by following the five important steps:

1. Wash palms
2. Wash back of hand
3. Wash in-between fingers
4. Wash fingernails
5. Wash thumbs and keep scrubbing for at least 20 seconds

"As part of our safe malling commitment, handwashing is our first line of defense against illnesses, and is also crucial during global health crisis. We are very excited to partner with Procter & Gamble's Safeguard, the leading brand in health and personal care, to raise awareness on the importance of this matter," said Steven Tan, President SM Supermalls.

True to its #SafeHandsAtSM campaign, Safeguard liquid hand soap is available in all restroom of SM malls nationwide to help combat the spread of germs. Posters about the five important steps of washing hands are deployed in the restrooms as well as key areas in SM malls.

"Safeguard, being 54 years in the country, has become much of a household name. From our beige bar soap from long ago to our hand sanitizers and liquid hand soap now, we have always committed ourselves to serve the needs of the Filipino people, just like SM has. And in the same way, I believe that both have been ingrained so much in Filipino culture that it is only natural to do this partnership," said Ms. Shweta Sharma, VP for Skin & Personal Care at Procter & Gamble.

To make the campaign more fun, Safeguard and #SMDaresYOU to take on the #SafeHandsAtSM Challenge on TikTok from June 23 to 30. Simply take a full body video of you washing your hands properly and dancing to your fave tune, tag your friends and use the official hashtag #SafeHandsAtSM and be one of the 10 lucky winners to receive giveaways.


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