Let's Make The World A Kinder Place, One Step At A Time

Barefoot Wine dreams to make the World A Kinder Place, One Step At A Time with their Barefoot ARK campaign. ARK stands for the acronym, Acts of Random Kindness. It means that making little deeds will make the world just a little better and from this ARK, it will sometime turn into a big movement of kindness.

Last August 29, Barefoot Wines officially launched The Barefoot ARK, the kindness campaign with a vision to make the world a kinder place.

Through the Barefoot ARK page on Facebook and Instagram, followers and volunteers are encouraged to do, post and share acts of random kindness. While deeds help brighten one person, creature or community’s life, posting and sharing these deeds help make social media a better place for the rest of us—brightening our feeds, encouraging others to do the same, and helping people know that despite the darkness, there are glimmers of light created by kind people everywhere.

Aside from just the page and the social media movement calling for acts of kindness, Barefoot encourages and motivates through its monthly search for ARK of the Month where acts of random kindness posted on social media may be nominated to win prizes care of the company.

Barefoot Wines is a specialty wine brand from California known for its distinctly fun personality, and as the brand pioneered worthy-cause marketing, supporting people and causes such as the environment, education and community building. Brought to the Philippines by Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping, Barefoot Wines brings with it its tradition of worthy causes, beginning with the ARK movement.

To find out more about Barefoot Wines, like and follow Barefoot Wines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.