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Tuesday, September 9, 2014

Something For Men


Grooming tips for the modern man: a wet shave for a wet season
Get the extra moisture your skin needs with a refreshing wet shave from the Philips AquaTouch

The rainy season is here to stay. And with excess humidity in the air, your skin needs a little extra moisture to prevent it from drying up. For men, this makes a wet shave an everyday grooming necessity during this time of the year.

“While a wet shave is traditionally done using a razor, a cutting-edge electric shaver can handle both wet and dry shaves,” says RJ Buenaventura, General Manager for Philips Consumer Lifestyle.

“At the same time, it saves you time and effort without compromising comfort and convenience.”

According to Pia Umayam—Business Development Manager for Philips Consumer Lifestyle, the rainy season is the perfect time for wet shaves, adding that a little extra moisture will go a long way in ensuring your skin feels fresh and smooth.

As opposed to a dry shave, a wet shave uses products—such as shaving gels, foams, and oils to provide extra moisture. While it may take a bit longer, wet shaves lead to much less skin irritation (especially during the rainy season).

Umayam narrates, “First, take a hot shower or wrap a hot, damp towel on your face. This softens the skin and allows your electric shaver to glide smoothly. Apply cream or foam then proceed to shaving circular patterns, while periodically rinsing the shaver under the tap to remove excess foam or gel.”

With the Philips AquaTouch wet and dry electric shaver, men can look crisp and clean while maintaining optimum skin comfort during the long, rainy days.

Your choice

The Philips AquaTouch is designed with the Aquatec Seal, allowing it to be fully immersed in water. With a watertight inner body, liquids cannot reach its electronic parts. This feature gives men the choice between comfortable dry shaves or refreshing wet shaves.

Umayam points out: “Remember, not one is better than the other. Wet shaves are just suggested for rainy days, whereas dry shaves are better suited for the less humid months of the year.”

The Philips AquaTouch is optimized to perform with gels and foams to enhance skin comfort. Its flexible shaving heads adjust easily to facial contours, allowing for a soft and smooth glide.

This electric shaver lifts hairs to give a comfortably closer shave, and it has precision blades that cut even the shortest hairs—a particularly useful feature for men with stubbles.

Easy maintenance

“The Philips AquaTouch is quite easy to maintain,” describes Umayam. “A Quick Rinse system lets you clean it under the tap or even use it while you’re showering.”

The electric shaver also boasts optimum energy efficiency, as it comes with a powerful lithium-ion battery that maximizes the number of shaves per charge. Umayam remarks, “It can be fully charged in eight hours, so it’s always ready to go.”

To top it off, the AquaTouch is backed by a coveted two-year guarantee from Philips to ensure prolonged years of service.

Buenaventura finishes, “If you are looking for a shaving experience that is a cut above the rest, the Philips AquaTouch is the ideal choice for you. It is the perfect grooming companion throughout the year.”


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