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Wednesday, October 7, 2020

Shopee Gives Full Support for Brands to Reach Millions of Online Customers with 10.10 Brands Festival


Shopee once again gives its full support for brands with the 10.10 Brands Festival. 

Three leading brands share how they utilize Shopee's robust suite of marketing and operational solutions, including in-app features and big campaigns to accelerate their business growth online.

"With the recent health crisis, we saw how consumer priorities have shifted and had to re-think the brand experience and find new ways to engage consumers. Thanks to our solid partnership with Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers amidst the pandemic," said Jackie Mañago, Digital Commerce Marketing Manager at Unilever.

Thru ShopeeLive, Unilever spread awareness for its Beauty That Cares Campaign last August. With this experience, Unilever realized the potential of Shopee's in-app features such as Flash Deals and marketing solutions to reach a wider audience and build a seamless and shopping experience for their consumers.

For Realme, even with the limited selling channels during the pandemic, it has remained it focus on offering affordable devices for communication, e-schooling, and work-at-home thru Shopee. It was able to amplify its presence and increase sales by using Shopee's marketing services like ShopeeLive, banners, and campaigns.

"Through ShopeeLive, banners, and the famous Gadget Zone, we have been able to maximize our exposure and provide the best offers in our exclusive launches. Their platform creates a positive and inviting atmosphere, encouraging brands to participate in their campaigns. Since our partnership with Shopee began, we have seen stronger sales, whether it's a launch or sustaining," said Eason de Guzman, Marketing Lead at Realme Philippines.

Since the beginning of quarantine last March, Alaska has worked closely with Shopee to boost their brand presence online using in-app spots such as flash deals, marketing tools, and big campaigns to promote their products. Alaska has seen a 10x growth compared to last year.

"Data and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads and products perform well using the marketing took. Segment buys also play a crucial role, especially if there will be an upcoming campaign as these can increase awareness and convert consumers who are not yet exposed to the brand," said Marx Benedict So, Digital E-Commerce Manager for Alaska Milk Corporation.

Martin Yu, Associate Director at Shopee Philippines, "At Shopee, brands form the backbone of our business. We have built a strong record of helping brands overcome business challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched the 10.10 Brands Festival, the region's biggest online shopping event for brands, to provide brands the needed visibility to further scale their business online. We have also expanded our offerings to help our brand partners find success online, and we will continue to do so to support and empower brands to capture immense growth opportunities in the Philippines."


Shopee 10.10 Brands Festival will run from September 24 to October 10, 2020. It will feature exciting promos like free shipping with P0 minimum spend, daily cash backs, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50% off on leading brands, win exciting prizes via in-app games and many more.

Users can also look forward to fantastic deals from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, MamyPoko, Nestle, RB Enfagrow, Maybelline, L'Oreal Paris, INSPI, Havaianas, P&G, Pampers, Johnson & Johnson, and Abbott.

Also, leading brands such as Alaska, Realme, MetroSunnies, Garnier, Colgate Palmolive, Mikana, Shigetsu, Organic Skin, INSPI, Organic Official, Crown, and ACE will offer awesome deals and discounts.


Shopee 10.10 Play & Win TV Special on Wowowin

Shopee fans can also expect a lot of fun games, entertainment and fantastic brand deals during Shopee's 10.10 Play & Win TV Special on Wowowine happening on October 10 at 10:00 AM. Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also have the chance to win up to P7 million worth of prizes.




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