Premium smartphone brand, TECNO Mobile, recently launched its new brand slogan, Stop At Nothing, along with a brand video and a brand campaign hashtagged #StopAtNothing, which pays tribute to all those who continue to push forward, against all odds. #StopAtNothing represents TECNO’s recognition of human progress and people’s pursuit for purpose, potential and excellence.
#StopAtNothing is TECNO’s next step in delivering on a promise of unlocking the best of contemporary smartphone technologies and making it accessible for global emerging markets.
TECNO’s brand campaign celebrates “progressive mavericks” and those “young at heart”, the youth who admirably stayed resilient in the face of adversity.
TECNO’s brand campaign celebrates “progressive mavericks” and those “young at heart”, the youth who admirably stayed resilient in the face of adversity.
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or which gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,” says Danni Xu, CMO of TECNO. “And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.”
