This year's MassKara brightens up the streets of Bacolod- The City of Smiles, with colorful masks and festivities. Adding to the energy of the month-long festival is Globe 5G.
"MassKara reflects the creativity, optimism and strong sense of community that Bacolod is known for. We want to give Bacolodnons more ways to come together, showcase their talents and make the most of the festival with connectivity that keeps up with them," said KD Dizon, Globe Chief Marketing Officer.
The celebrations kicked off on October 10 with 5G HyperMove, which brought the local running community together for a challenged to collectively reach one million steps. Young creatives also took part in 5G Building Craft: Paint Tomorrow, using mural art and Gemini AI to develop concepts inspired by Bacolod's digital future.
Bacolod’s well-known destinations also became part of 5G EnergyTok, a TikTok dance challenge featuring San Sebastian Cathedral and Public Plaza, Negros Museum and Art District, The Ruins, and Capitol Park and Lagoon. Participants showcased their creativity while putting some of the city’s distinct landmarks in the spotlight.
Music will take center stage at G Music Fest on October 17 at the Bacolod
Government Center, headlined by December Avenue. Selected student bands from 5G
EnergyJam will also perform, giving young musicians from local universities a
chance to bring their talent to the MassKara stage.
From October 16 to 18, festival goers can visit the Globe 5G Pitstop booth
along Lacson Street for interactive activities, 5G SIM activations and device
upgrade options. The hub will give visitors a place to explore Globe 5G while
staying close to the main MassKara events.
Globe’s MassKara initiatives are made possible with the Bacolod Gugma
Foundation Inc., GCash, Ayala Malls Capitol Central, Jollibee, Leslie’s Chips,
and Viu, together with our official beneficiary, Pawssion Project. These
collaborations help bring the activities to more people while highlighting the
places and local talent that make MassKara distinctly Bacolod.
Beyond the festival
Beyond the festival, Globe will bring its digital programs to local
entrepreneurs and students. The Globe Caravan will help micro and small
business owners explore connectivity and digital tools for social commerce,
while a campus initiative at Bacolod City National High School will provide 20
5G-enabled devices and Digital Thumbprint Program sessions to support digital
learning and responsible technology use.
Through its MassKara activities, Globe is combining connectivity with
opportunities for Bacolodnons to create, perform, learn, and participate in the
digital economy. Its community programs extend that effort beyond the festival,
helping students and entrepreneurs build practical skills they can use in their
everyday lives.
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