PRESS RELEASE:
Making Scents:
Downy Pays Tribute to Mothers on Mother’s Day
Mother’s Day is upon us.
And while most are already preparing—with sweet cards, elaborate bouquets, homemade breakfast-in-bed menus and pampering schedules—there’s one gift that will in fact, keep on giving…long after the final card has been stored in your mother’s box of mementos.
Scent, it is often said, conjures memories more lucid than any other sense. In fact, babies know a mother’s scent before they are able to see their mothers. So is it any surprise that the simple whiff of something familiar evokes so much emotion and nostalgia?
