Blaze a Trail in the Arctic is the latest campaign of FWD Life Philippines in conjunction with FWD North Pole Marathon 2018 that will happen on April 9.
"As a brand that continues to change the very way people feel about insurance, FWD saw the North Pole Marathon as a unique platform to empower people to overcome extreme challenges, to pursue their aspirations without worries, and to ignite their passion for life-enriching experiences," said FWD Life Philippines President and CEO Peter Grimes. "With Blaze a Trail in the Arctic as our Philippine campaign promoting the marathon, we aim to encourage Filipinos to live life to the fullest, because we will always have their backs."
"As a brand that continues to change the very way people feel about insurance, FWD saw the North Pole Marathon as a unique platform to empower people to overcome extreme challenges, to pursue their aspirations without worries, and to ignite their passion for life-enriching experiences," said FWD Life Philippines President and CEO Peter Grimes. "With Blaze a Trail in the Arctic as our Philippine campaign promoting the marathon, we aim to encourage Filipinos to live life to the fullest, because we will always have their backs."
