Based on a global survey 2024 State of Snacking, results showed that the Philippines tops the world in snacking. From the total number of Filipinos who participated in the survey, 98% says they eat one snack a day, above the global average of 91%. References from this survey, a State of Philippine Snacking report was shared recently by a leading snacks company, offering insights into how, why and when Filipinos snack.
Not only do Filipinos snack the most, but they snack most often too, compared to the global average. Among those surveyed, 84% eat two snacks a day, above the global average of 63%. Lastly, 42% say they snack three times a day, above the global average of 31%. Morning and Afternoon snacks are preferred because they help boost energy, according to the survey. These snack times serves as energy booster for Filipinos, with 3/4 of Filipino snackers saying, "Snacking gives me a much-needed pick me up throughout my day." Apart from boosting energy, snacking also provides connections for Filipinos with 90% saying that, "... sharing snacks with others is my love language."
The State of Philippine Snacking is a collection of insights from a global report of the same name, which is now on its 6th year. This survey was conducted online by The Harris Poll on behalf of snacking company Mondelez International from October 10-22, 2024, among adults from Philippines, ages 18 or older. Mondelez International is the maker of beloved snack brands such as Oreo, Cadbury Dairy Milk, Toblerone and Tiger biscuits. Previously, a compounded report of global insights, this is the first year the Philippines is included in the survey, to give a glimpse into Filipinos' snacking habits.
"Snacking is an essential part of Filipino culture. It allows people to connect with family and friends, relieve fond memories, and treat themselves after a productive day," said Aleli Arcilla, Managing Director of Mondelez International Philippines. "The insights from this year's State of Philippine Snacking report confirm that Filipinos embrace snacking as part of their daily lives. At the same time, we see a shift toward more mindful choices, with consumers looking for snacks that balance enjoyment and nutrition."
Even as Filipinos snack the most globally, they do so mindfully. Mindful Snacking matters to Filipinos, according to the survey. An overwhelming 99% of Filipino snackers engages in mindful snacking behavior with 92% agreeing, "I appreciate my snacks more when consumed mindfully." The most important piece of snacking advice that consumers have received is that they should "... enjoy snacks in moderation," (55%). 80% also look for portion-controlled snacks. 91% similarly agree, "I combine my favorite snack foods with other more nutritious foods for balance."
Filipinos love to snack and even do bonding activities while having snacks, it add moments of joy to their everyday routine. 96% agree, "Life is more fun with a bit of indulgence." 92% also agree, "Snacking is my way of treating myself after a productive day." Lastly, 86% agree that "Some snacks should just be for enjoyment or satisfaction."
Filipino snackers also have preferences on where to buy their snacks and how to enjoy them. According to the survey, 67% of consumers surveyed say they buy their snacks from malls or neighborhood convenience stores.
Additionally, Filipinos want to snack sustainably. 99% of Filipino consumers engage in sustainable initiatives/behaviors, including using eco-friendly products (60%) made out of sustainable materials.
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