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Friday, September 7, 2018

SM Market's the Tasting Corner

Ah, coming of age. For a lot of us, growing up came with a taste of the finer things: a good meal, a night out, and a few drinks. For those just starting to be familiar liquor, it can be a trying time, filled with too-sweet cocktails and discovering drinks they would never try again. 
For some, it’s all about building alcohol tolerance, but for the wise few, it’s about finding what you like and learning “the perfect serve” for each drink. This is what sets the people who know how to drink from the newbies.  It’s not about knowing how to drink more, it’s about knowing what to drink, or what most people would call “the good stuff.”

And just what is The Perfect Serve? It’s the way brewers and vinters, brewers, and distillers believe their products are best taken—neat, on the rocks, or chilled to a certain temperature to bring out specific qualities in the wine or liquor.  Surprisingly, most perfect serves are not common knowledge. 
For instance, most Cognac aficionados would never think to mix Hennessy VS with ginger ale and a slice of lime, but that is exactly the way in which Hennessy recommends that Hennessy VS be enjoyed.
Everyone knows the proper lick, shoot, and suck routine for drinking room temperature Tequila, but Jose Cuervo actually recommends Tequila chilled to a precise temperature, and taken neat in as a single shot.
Conversely, scotch drinkers usually prefer their scotch neat or on the rocks, Johnnie Walker actually recommends mixing Johnnie Walker Black with ginger ale or cola.  And while wine connoisseurs will debate on the right temperature to serve different wines, the makers of Carlo Rossi and Los Cardos recommend that their wines be lightly chilled.
To spread the word about The Perfect Serve, selected SM Supermarkets and Hypermarkets will be hosting a unique venue called The Tasting Corner for sampling various liquor served how their makers recommend they be served. A pop-up store that will appear in between August 16 and November 8, it will offer shoppers and passer-by free samples of brands such as Johnnie Walker, Hennessy, Jose Cuervo, Fundador, Carlo Rossi, and Los Cardos.  
The Tasting Corner will also offer exclusive discounts, and lucky Tasting Corner customers can also walk away with premium branded giveaways such as overnight bags, flasks, glasses, pens, and many others.  Johnnie Walker fans will particularly love the brand’s commemorative bottles in honor of SM 60th anniversary.
Mr. Antonio Villasenor, CEO of Blue Mountain, the exclusive distributor of wines and spirits in all SM Markets explained: “The main objective of the Tasting Corner is to give our valued customers a new shopping experience at SM Markets’ Wine & Liquor Section.
We are giving them a unique opportunity to know top wine, liquor, and beer brands with the help of our Brand Ambassadors who will not just share their expertise but let them taste the liquor themselves; so they may compare and pick which brand suits them the most”. 
Don’t miss out! The Tasting Corner will appear on the following dates: August 15 to 30 in SM Hypermarket Mall of Asial; August 17 to 30 in SM Supermarket The Podium, and SM Hypermarket North EDSA The Block;  August 31 to September 13 in SM Supermarket Megamall B and SM Supermarket Makati.  September 14 to 27 in SM Supermarket Aura and SM Hypermarket Pasig; September 28 to October 11 in SM Supermarket Cebu; SM Supermarket Fairview, and SM Supermarket San Lazaro; October 12 to 24 in SM Supermarket Southmall and SM Hypermarket Clark; October 26 to November 8 in SM Supermarket Lanang Davao, and SM Supermarket Baguio.

Written by Barbie Barbieto


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