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Wednesday, July 19, 2017

RCBC Unveils "We Believe In You"

Rizal Banking Corporation is all set to conquer the millennia by unveiling its new corporate logo and the tagline, "We believe in you."

"This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry," said RCBC President and CEO Gil A. Buenaventura.

RCBC's new tagline encourages Filipinos to turn their dreams into reality, whether is venturing into business, traveling, or purchasing a new home or car.

photo by Mac Vasquez

The bank's new logo embodies the mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money. The logo is also a response to the ever changing market scene.

"We wanted to know what products and services today's depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today's depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations," said Ces Natividad, RCBC Chief Marketing Officer.

photo by Mac Vasquez

RCBC also believes that the Filipinos are destined for success and they can do and achieve anything if they build their future early, of course, with a strong banking partner. Ms. Natividad added that they are providing more emphasis to young depositors who needs more guidance in handling their finances.

"We are confident that the new logo and new corporate tagline, and the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish great things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed," added Ms. Natividad.

photo by Mac Vasquez

photo by Mac Vasquez


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