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Sunday, August 28, 2016

KIX R U Tough Enough 2016

After its successful launch last year, KIX R U Tough Enough (RUTE) is now back on its second year of action. This is a nationwide search for the Toughest Pinoy by the ultimate action entertainment in Asia, KIX. 

“We launched ‘R U Tough Enough?’ last year as a competition and the response was overwhelming. From the lot we found ten tough Pinoys, who were not only able to conquer challenges testing their physical and mental strengths, but also overcome their life’s challenges and tough past with grit and willpower,” says Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong. “This year, we hope to see more Pinoys share their inspiring stories of toughness and the Pinoy spirit.”

This year, Neil Perez (Mariano Flormate, Jr.) represents R U Tough Enough? He is a policeman who won the 2014 Mr. International title. This handsome guy is a member of an elite police unit, and is also an explosives expert. His occupation endangers his life almost every day but he is physically, mentally, and emotionally fit to meet the hazards of his professional. And for that, he is the perfect ambassador for R U Tough Enough?

“In my line of work, I see how tough and disciplined Pinoys are on a daily basis. I am happy to be part of R U Tough Enough? because it gives us Pinoys a chance to show how resilient, resourceful and tough we truly are,” said Neil.

The competition is open to all Philippines residents aged 18 years old and up. Interested Tough Pinoys must register online at The shortlisted candidates will be invited for a closed door audition on September 24, where ten tough individuals will be selected to fight for the title of the “Toughest Pinoy.”

The final showdown will be held at The Block Atrium of SM North EDSA on October 14. This year’s winner will take home the grand prize of PhP250,000 and the title of being the Toughest Pinoy.

viva manilena 


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