Based on the International Data Corporation (IDC) Quarterly Mobile Phone Tracker report, Vivo is the fastest-growing smartphone worldwide, and got a spot among the top 5 premium global brands in the second quarter of 2017, with a growth of 66%.
“Vivo disrupted the smartphone retail space through cash-rich marketing, aggressive sales promoter incentives and previously unseen levels of retailer support,” says Jerome Dominguez, market analyst for client devices, IDC Asia/Pacific. “This challenged the traditional vendor-dealer relationship smartphone vendors have been accustomed to, and while leading vendors have been able to adapt, smaller players with less marketing and merchandising budget at their disposal were unable to do so, thus suffering drops in market shares.”
Vivo’s flagship product is its V5s, an Android 6.0 mobile phone with 4gb of RAM and a 3000mAh non-removable battery. Available in crown gold, rose gold and matte black, the Vivo V5s boasts the world’s first 20-megapixel front camera with bokeh effect, giving your super-sharp selfies a much-desired artistic, defocused background. The powerful front camera is also capable of shooting the Perfect Selfie, Group Selfie (fitting all family members and friends into a single frame) and Softlight Glow Selfie (snap a clear portrait no matter what time of the day). A13-megapixel rear camera captures precious moments with equal crispness and vivid color.
IDC expects smartphone sales to increase in the last quarter of the year when the forthcoming Christmas holidays signal a spike in the demand for quality mobile phones.
IDC is the premier global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. Its Tracker products provide accurate and timely market size, vendor share and forecasts for hundreds of technology markets from more than 100 countries around the globe.
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