In the Philippines, or I guess it most countries as well, household chores is usually relegated to the womenfolk. However, as the years go by, men are now also keen to do the laundry. Of course, technology plays a big role in this mindset shift especially if you own a state-of-art washing machine.
Ariel recognizes this new manly chore by rolling out the #JuanWash campaign that is specifically intended for men to help their wives when it comes to doing household chores, and of course- the laundry.
Ariel recognizes this new manly chore by rolling out the #JuanWash campaign that is specifically intended for men to help their wives when it comes to doing household chores, and of course- the laundry.
