As soon as we open our mobile phones or laptops to check our favorite social media app, we always encounter ads about the latest and hottest app. It can be an app that help us keep track of our diet, or an app that convert images to text? How about a note-taking app that's somehow better than all the others on the market?
Really, there are so many apps that it is quite hard to keep track. So how can budding apps compete with already established ones in a market where recognition is everything?