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Wednesday, May 1, 2019

Globe and TikTok's #CreateWithLove Campaign

Globe and TikTok' #CreateWithLove campaign enjoins Filipino to create a 15 sec or less video to capture that perfect moment and get a chance to win special prizes.

Being online is now second nature to us. All the different apps today give everyone the freedom for expression - whether it’s sharing our works, opinions, love for art, music, and many more. Online, we can share important moments and spread the fun to others! Our access to the internet also comes with a digital responsibility, to be mindful of what we post and how we interact with others online.

Leading the charge in giving Filipinos a complete and rich digital lifestyle, Globe partners with the latest app taking the online world by storm, TikTok. Known as the world’s leading short video platform, the Philippines is one of the fastest-growing markets for TikTok in South East Asia.

On TikTok, creators can unleash their imagination and set new boundaries in capturing their favorite moments online—be it song, dance, comedy, travel, food, fitness and many others. Users can easily create unique short videos with amazing effects and stickers that they can share with friends and family all around the globe.

“Today’s youth are more expressive and creative than ever. Growing up in a highly-digital time has given them a platform to be more inspired to share more of what they love whether it’s funny short videos, trending dance moves, or new music they like. This almost-unlimited access for sharing and receiving everyday moments goes hand-in-hand with digital responsibility as an essential skill. We at Globe are excited to partner with TikTok to provide exclusive data offers and strengthen our commitment to the cyberwellness of our users giving Filipinos a better overall digital experience,” shares Jil Bausa-Go, Globe Vice President for Content Partnerships.

“TikTok is designed for the new generation of creators as it has become the preferred platform for expression, given its lowered boundaries for sharing, creating, discovering — all made easy on mobile. We are thrilled to partner with Globe Telecom to empower more Filipinos to bring their imagination to life and making the most out of capturing their favorite moments in 15 seconds,” said Steven Tannason, Strategic Partnerships (SEA), TikTok.

To let more Pinoys enjoy the app, Globe has partnered with TikTok for worry-free and value-for-money data promos! Globe mobile customers can subscribe to special standalone TikTok offers that fits their needs - TIKTOK15 with 100MB for 1 day, TIKTOK50 with 600MB for 7 days, and TIKTOK199 with 1GB for 30 days. They can register to their preferred promo by texting the keyword to 8080. Now users can better create and share more trending clips and funny videos! Special promos for Globe Prepaid GoSURF and Globe At Home HomeSURF users will also be coming soon.

On top of these exclusive offers, Globe is also holding an exciting contest for its customers - the #CreateWithLove Challenge! Similar to previous viral TikTok videos such as the Clothes Swap Challenge and Rotation Challenge, participants can get in on the next trending topic with #CreateWithLove. They just have to film themselves expressing their love for anyone or anything they’re passionate about through hand gestures, poses, or animations, and creating their own heart versions in any way possible. On the TikTop app, tap on the "Hashtags" button, type #CreateWithLove and #GlobeTikTok, and post it publicly.

The top 5 most viewed videos will win Prepaid load cards, Globe Streamwatch Xtreme Prepaid, discount vouchers from partner establishments, and TikTok premium merchandise! There will also be special awards for Globe Prepaid's Choice and Globe At Home's Patok of the Town. Contest runs from April 12 to May 3, 2019.

Aside from offering a premium for content creators and enabling them to express their creativity through the video platform, Globe and TikTok are committed to the safety and digital wellbeing of its users. Under its #MakeITSafePH campaign, Globe has conducted Digital Thumbprint Program (DTP) workshops for students to help them understand how to be safe and responsible for their online activities and has provided practical, easy-to-digest information about cyber threats to its customers.

To further promote a positive and safe app environment, TikTok has improved its content moderation system. Aside from its advanced content moderation technology, it also has a human moderation team - based in over 20 countries and regions and covers 36 languages - to help monitor if the posts being uploaded on the app follow its community guidelines.

In support of this year’s Safer Internet Day, TikTok also launched the Filipino version of the #BetterMeBetterInternet campaign as part of TikTok’s global safety initiative. Most recently, TikTok also introduced upgraded safety features for Filipino users, allowing them to filter comments in English, Tagalog and Cebuano, as well as empowering them with upgraded screen time management options.

For Globe and TikTok, it’s all about empowering creators to be innovative — safely and securely — in the way they express themselves through the TikTok platform.

Unleash your creativity and express yourself in 15 seconds or less! #CreateWithLove and capture everyday moments that matter on TikTok with Globe. Visit for more information and follow Globe ICON on Facebook and Instagram. Not on TikTok yet? Download the app via iOS or Google Play.


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