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Sunday, November 5, 2017

PMAP's Game of Marketing

You Are Invited to the First UnConference in Asia and the Philippines, the Game of Marketing happening on November 27 & 28 at the Sofitel Philippine Plaza. This first ever UnConference is brought to you by the Philippine Marketing Association who has successfully launched the Fifty Shades of Marketing in 2015.

"I am proud to organize the first Asian UnConference, an unstructured marketing conference where topics are discussed, voted on, and decided before the conference officially starts. We are spicing up this UnConference by playing around with the most popular TV series, Game of Thrones, to which we aptly reapplied and called our conference "Game of Marketing." GoT fans would understand the many marketing learnings in the series, and we intend to bring that to life in this first of its kind UnConference. We have invited the best Asian speakers and facilitators for this first of its kind event. If you haven't attended an UnConference, or simply a GoT fan who is in marketing, you simply cannot miss this UnConference!" said Donald Lim, Country CEO of Denstu Aegis Network Philippines, CPM Asia Pacific, and Over-all Chairman of the 48th PMA National Marketing Conference.

This year's roster of speakers include: David Hearn, Regional Head of Strategy, Denstu X Asia Pacific and Hermawan Kartajaya, Co-founder of Asia Marketing Federation, President of Indonesia Council of Small Business, and President of ACSB. Another speaker is Merlee Jayme, Chairmom/Chief Creative Officer of Denstu Jayme Syfu who will introduce you to the Three Dragons of Creativity, Meng Liu, Head of Asia and Oceania Networks of United Nations Global Compact will discuss Making Global Goals Local Business. Donald Lim, Over-all Chairman of the 48th PMA National Marketing Conference, closes the UnConference as the Closing Keynote speaker.

Arlene Padua-Martinez, President of Philippine Marketing Association, CPM Asia shares her thoughts on the UnConference --- “Just when you think you have the THRONE (market leadership position), think again... in a V.U.C.A. world where other kingdoms fight for supremacy and control, certainty is very unpredictable. Creating passionate ADVOCATES amidst diversity is still the name of the game.”

“In the Game of Marketing, selfishness and greed may win some battles, but the war is always won by those who create meaningful engagements and solid relationships.”, added Mark Vincent Co, Executive Vice President of the Philippine Marketing Association, CPM Philippines.

So, what are you waiting for? Fight for the coveted throne, and claim your seat at this meeting of marketing minds. Leave the conference equipped to face the wild life of Marketing beyond the wall.

This UnConference is supported by our Media Partners’ Philippine Daily Inquirer, Business World, Philippine Star, Manila Bulletin, Manila Times, and WhenInManila.Com.

“Game of Marketing”, the 1st Asian Marketing UnConference will be held on November 27 & 28 at the Sofitel Philippine Plaza CCP Complex Roxas Blvd Brgy. 76, Pasay City.

To learn more about Game of Marketing, visit or contact Ms. Lira Ligero at
0997-7840532 or e-mail her at for inquiries.
Note: Speakers’ topics are subject to change


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