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Friday, November 16, 2018

A Year-long Affair with Hallmark

Hallmark has been spreading a lot of cheer and has been a part of our celebrations- birthdays, anniversaries, weddings, baptism, graduation, or even thank you greetings. Hallmark's well-loved cards have connected people across the world and brought a lot of joy. Of course, this year's holiday season is not an exception.



Filstar Distributors Corporation (FDC), the country's exclusive licensee of Hallmark USA, and the Leukemic Fund Endowment (L.I.F.E.) Foundation teamed-up for the Hallmark for L.I.F.E. continued the tradition to bring cheer to indigent children with Leukemia. They have been doing this for the past 23 years.

Each year, Hallmark collaborates with local artists to create a special limited edition L.I.F.E products such as greeting cards, wrappers, bags, and other gift accessories and a portion of the sales goes straight to the foundation.


For this year, FDC will donate to the Foundation a portion from the sales of all Christmas products of Hallmark including that of the 2018 L.I.F.E. Christmas card collection. It aims to bring cheer to the kids and help them a bit as they battle leukemia.


Launch for this year's Hallmark for L.I.F.E. was held last October 31 at the Ayala Malls The 30th Cinema 1. Special guests of the launch are some of the kids from the foundation and it definitely cheered them up as they were given Halloween Treats & Treats.


The Christmas season is not just giving and sharing, it is a time for families and loved ones to celebration together. And of course, even when they are afar, Hallmark greeting cards can surely bridge that distance and not only that, you know that you are also sharing a portion of that joy to the kids of Hallmark L.I.F.E.



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