Manulife Philippines received the Most Creative Marketing Campaign award at the Insurance Asia News Country Awards for Excellence 2025. The winning campaign from its Manulife Stories highlights inspiring real-life stories from customers whose lives were positively impacted by the insurer's comprehensive suite of products and solutions. It also reflects how Manulife was able to assist and find solutions through customer's health and financial needs via meaningful support and personalized coverage.
The campaign includes the stories of:
Marielle, who was able to finish her medical school because of the insurance benefit received when her mother passed away.
Yvone, who used her husband's death benefit to send her child to nursing school.
KL, a mother who used her policy's living benefits to be able to afford an IVF procedure.
Peach, an HIV+ transgender woman who was able to save up for her family's needs through her insurance.
Mark, a father of a child with special needs and who was able to obtain health coverage for his son.
"Our mission to make decisions easier and lives better for our customers in the Philippines comes to life through the Manulife Stories campaign," said Sonali Verma, CMO at Manulife Philippines. "The experiences shared by our customers remind us that our interactions go beyond business transactions. We take pride in representing our commitment to being Filipino customer's trusted partner towards a better, more financially secure future."
The award giving body- Insurance Asia News is a leading regional publication that offers commentary, features and in-depth interviews for Asia's insurance market. Now in its third year, the 2025 Philippines Awards for Excellence recognizes and rewards the accomplishments of market-leading companies and outstanding individuals, commending their pioneering efforts, innovation and service to the insurance company.
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