PNB signed a lease agreement with BeFit last June 24 to open its flagship branch at the PNB Makati Center. The BeFit is a homegrown gym offers premium and wellness services at accessible rates.
BeFit aims to reshape the health and wellness experience in the Philippines by making high-quality gyms more affordable and convenient. The upcoming 1,300 sqm facility supports this goal by placing fitness exactly where people need it most, close to home and work.
"BeFit is about making fitness something you can actually stick with," said Brian Cu, co-founder of BeFit and former Grab Philippines President. "We're building gyms that feel premium but never intimidating, spaces where you can show up just as you are, with no pressure, no contracts and no gimmicks. That's why PNB Makati Center felt like the perfect fit. It aligns with our goals to put movement back into people's everyday environments."
BeFit members will find over 100 machines across cardio, strength and functional zones and specialty areas like Booty Builder section, recovery lounge and indoor track. Group classes led by expert coaches offers variety, accountability and a sense of community. BeFit gyms will operate 24/7 and offer both lock-in and no lock-in memberships, so members can find a routine that works perfectly for them.
BeFit aims to create a space for movement, connection, and growth, believing that small steps toward an active lifestyle can drive long-term impact across work, relationships, and mental health.
"With BeFit, we are
reinforcing our commitment to support lifestyle and wellness in the spaces we
manage," said Joselito R. Consunji, PHC Chief Operating Officer.
"Through this partnership, we are creating a more dynamic environment
where individuals can thrive whether it’s for work or their overall health."
With the growing popularity of
outdoor activities like run clubs and the steady stream of runners along Ayala
Avenue during weekend closures, BeFit’s indoor gym adds a convenient,
climate-controlled option for individuals pursuing active lifestyles all year
round.
Over the years, PHC has steadily
expanded its tenant profile at PNB Makati Center to include a mix of
professional services, dining options, and now, health and wellness providers.
The inclusion of BeFit signals a broader effort to build a lifestyle ecosystem
within the building, offering tenants amenities that support both work and
active living.
BeFit will be opening early
access spots for founding members soon, with limited slots and exclusive launch
rates. To learn more or join early, visit www.befit.ph or follow @befit.ph on
Instagram.
PNB Makati Center has long been recognized as a prominent
business address in Makati’s Central Business District. Under PHC’s management,
the property is undergoing a purposeful evolution to meet the changing needs of
modern tenants, emphasizing accessibility, comfort, and well-being.
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