This is COCONUTPhilippines second year and has grown tremendously from its inaugural run last 2024. The trade fair gathers farmer beneficiaries, MSMEs and innovators who are presenting everything from food and beverage to skincare, wellness and lifestyle creations. The expansion reflects the growing momentum of the coconut industry and the increasing demand for value-added products in the Philippines.
The event also launched COCONUT NATION, a broader campaign that will continue into 2026 with more initiatives to strengthen and modernize the industry. The aim is not only to sustain the coconut as a top global export but also to make it a product embraced by Filipino families at home.
A quick walk-through, visitors will see a wide array of coconut and coconut-based products, meet local entrepreneurs and support MSMEs and farming communities. By joining the fair, guests take part in a nationwide effort to create opportunities for coconut producers while discovering new and innovative ways the coconut can be enjoyed.
"This fair shows that our coconut industry is more than raw materials. It is about proudly made finished products that compete in international markets and that should have a stronger place in the daily lives of Filipinos," said Ma. Cristina Roque, DTI Secretary.
"Every product you see here carries the work and dedication of our farming communities, and this trade fair is a meaningful way to give them recognition and support," added Dr. Dexter Buted, PCA Administrator.
The DTI 2025 COCONUTPhilippines Trade Fair is open to the public and runs from August 28- September 2, 2025 at the Megatrade Halls 1-3 SM Megamall.
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