SM MOA Turns The Ultimate LEGO Playground From July 6-13

The LEGO Group is turning SM MOA into a LEGO Playground from July 6-13, 2025. This is part of the LEGO Group's campaign beginning July 1-15, to turn the Philippines into one big playground that champion's purposeful play to help build essential skills such as creative thinking, problem solving and resilience. 

Inspired by the idea that "Play Builds You," LEGO Playground invites Filipino families to rediscover the joy of play through a full sensory experience. Beyond colorful brick builds and play zones, the event combines creative building challenges, interactive installations and even modern twists on classic Filipino street games- including sipa, piko, dampa, holen and more.

The LEGO Playground is designed for both kids and the kids-at-heart, and the week-long event aims to shift perceptions of play from leisure to life-building. According to the LEGO Play Well Report 2024, 91% of parents believe play is essential to their child's development but many also worry that kids today don't get enough of it. This event is LEGO brand's response: a space where families can unplug, reconnect and rediscover the power of play.

"We hear it from parents all the time: how do we prepare our kids for a future we don't even understand yet? Our answer is simple: let them play," said Justin Bautista, Sales and Marketing Manager at Bankee Trading Inc. "But now just any kind of play- the kind that challenges them, makes them think and explore while also having fun doing it. That's what LEGO bricks are build for."

This year’s newest LEGO® releases are designed to spark imagination and build real-life skills — no screens required. Alongside the LEGO Playground experience, special in-store promotions will run nationwide, including up to 30% off select LEGO sets and exclusive giveaways for customers making a minimum purchase of Php 2,500.

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The LEGO Playground is open to the public from July 6 to 13 at SM Mall of Asia, Main Atrium. Admission is free. For more information, visit www.lego.com or follow official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.