SM Center Dagupan recently hosted the Bangus Festival Food Fiesta last April 25-30, 2025. This coincided with the mall's annual summer sale up-to-70% off.
SM Supermalls is know to champion MSMEs and this event highlighted the city's iconic Bangus Festival.
"The Bangus Festival is a celebration of everything that makes Dagupan special- resilience, creativity and community," said Joaquin San Agustin, EVP for Marketing at SM Supermalls. "By spotlighting our MSMEs, we're helping bring their passion and products to a wider audience."
The event was also held in partnership with DTI, and its crucial role in helping shape entrepreneurship in regional growth- with the aim to uplift local businesses so that communities will flourish.
Aside from the food festival, mall-goers were also treated to a wide array of summer finds at up-to-70% off, truly a perfect blend of celebration and shopping.
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