Mang Inasal was named Black Dragon 2023 at the Dragon's Asia Awards for its Mang Inasal Creator's Circle (MICC).
"MICC is one of the biggest post-pandemic milestones for Mang Inasal as we bring the brand closer to the communities we serve," said Mike Castro, President at Mang Inasal. "We thank all MICC members for their contribution in bringing all the great Mang Inasal updates to their followers. This Black Dragon win is a validation of the effectiveness of their efforts."
MICC is a brand-managed influencer community composed of nano-influencers to mega-influencers from different parts of the country. This is a first-of-its kind and was among the award recipients for Best Brand Building / Awareness Campaign category.
MICC was created in 2022 and has a lot of digital creators under its wing such as top mommy influencers and TikTokerists.
For 23 years, the Dragons of Asia have been giving recognition to the best results-driven marketing communications developed and executed by agencies and clients across Asia.
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