Jollibe Yum Burger and the Pinoy Millennial's Family

You might have heard about the term- framily but did you know that it was coined by Jollibee, the number one family fastfood chain in the country? Framily refers to Pino Millennials best friends who act as if they are a part of one's own family.

The latest Jollibee Yum Burger video is about how Pinoy millennials bond with each other as if they are a part of a family. There's the kuya, the ate, and the tita or tito which usually refers to the parents of the millennials friends.

These family-like roles are so similar when eating a Yum Burger because its aroma and flavors are well-loved by the youth of today and eating it makes a perfect bonding activity especially when sharing a bite.

"Despite being exposed to the fast-paced, ever evolving culture and lifestyle these days, millennials still value consistency and the unique character in relationships and things that have stood the test of time and remained constant," said Kent C. Mariano, Jollibee Assistant VP for Marketing.

"For them, there is nothing like 100% samahan, at 100% sarap na maaasahan," he added.


the kitchen goddess, viva manilena