Shopee marked its 5th year by launching its annual 12.12 Big Christmas Sale. Another highlight as Shopee celebrates 5 years in the e-commerce industry is that it vows to focus on: Social, Personalization, and Integration between Brands, SMEs, and consumers.
"Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people's specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year's 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities," said Martin Yu, Director at Shopee Philippines.
This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.
1. Social: Bringing the human touch to online shopping
Advancements in technology coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today's users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.
From thereon, Shopee was continuously improved and evolved by introducing new in-app features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. There's also the Shopee Mom's Club, A Book Club in Shopee Vietnam, and Pawrents Club in Singapore.
2. Personalization: Catering to the 'Me' economy
Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers' needs.
3. Integration: Creating a seamless customer journey
As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.
Delivering an experiential home shopping experience with P&G: Together with P&G, Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G's popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.
"2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working and engaging. as we wrap up the year with the 12.12 Big Christmas Sale, let's continue to look out for one another, uplift those in need, and welcome the new year on a high note," Yu added.
From November 18 to December 12, users can enjoy free shipping with P0 minimum spend, 20% cashback, and P1 deals at the Shopee 12.12 Big Christmas Sale.
12.12 Big Christmas Sale Highlights:
Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.
#MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. It is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee's official social media accounts. Check https://shopee.ph/m/my-shopee-wish for more details.
Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L'Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Inifinix.
Brands such as Uniliver, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila are also offering amazing discounts.
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